In a significant expansion of its multimedia footprint, leading sustainability publication CleanTechnica has officially announced the launch of CleanTechnica Press. The newly minted publishing house aims to bring authoritative, forward-thinking literature on clean energy technologies, sustainable business models, and climate strategies directly to a global audience.
The imprint debuted alongside the release of founder Scott Cooney’s latest book, Outta Gas: Critical Climate Strategies. Following the successful rollout and promotional campaign of Cooney’s work across CleanTechnica.com, its dedicated newsletters, and extensive social media channels, leadership has decided to open its doors to external authors.
The initiative is targeted at writers, researchers, and ecopreneurs who have drafted manuscripts focusing on sustainable business and clean technologies. Crucially, CleanTechnica Press is lowering the traditional barriers to entry in the publishing world: aspiring authors do not need literary agents to submit their work.
To kick off the venture, CleanTechnica Press plans to debut its first externally sourced title this autumn. To guide prospective authors through the submission process, the team has scheduled an interactive Google Hangout for Wednesday, September 30, at 1:00 PM PST / 4:00 PM EST.
Chronology
The journey toward establishing CleanTechnica Press has been years in the making, rooted in the evolution of digital clean-energy journalism and community building.
Early Development:CleanTechnica established itself over nearly two decades as a primary digital destination for independent news, data analysis, and commentary regarding electric vehicles, renewable energy, and climate solutions.
Mid-2026: Founder Scott Cooney authored and launched Outta Gas: Critical Climate Strategies, utilizing the platform’s existing digital infrastructure to prove out a direct-to-consumer digital and print marketing model.
September 2026: Buoyed by the strong initial sales and reception of Outta Gas, leadership formalized the publishing arm, naming it CleanTechnica Press.
September 20, 2026 (Announcement): CleanTechnica officially opened manuscript submissions for upcoming books on clean technology and sustainability.
September 30, 2026 (Upcoming): A live Google Hangout is scheduled for 1:00 PM PST / 4:00 PM EST to address questions from prospective authors and detail the submission pipeline.
Autumn 2026: The imprint is slated to publish its first selected external title, setting the stage for an expanded catalog in 2027 and beyond.
Supporting Data and Context
The launch of CleanTechnica Press arrives at a critical juncture for the green economy and the publishing industry alike. As global investments in renewable energy, battery storage, electric mobility, and grid infrastructure scale into the trillions of dollars, public interest in the mechanics of decarbonization has never been higher.
According to recent clean energy market reports, public curiosity is shifting from broad, macro-level climate anxiety to granular, actionable solutions. Readers increasingly seek deep dives into sustainable business practices, localized energy grids, efficiency retrofits, and the circular economy.
At the same time, the traditional publishing model remains notoriously difficult to navigate. Aspiring nonfiction authors frequently face months or years of pitching literary agents, only to encounter risk-averse traditional publishing houses that often lack deep domain expertise in niche, highly technical fields like clean energy. By bypassing the agent requirement and leveraging an established, highly targeted readership of hundreds of thousands of monthly active sustainability advocates, CleanTechnica Press offers an alternative model: direct connection to an engaged, pre-filtered audience.
Furthermore, the platform brings a proven promotional engine to the table. Traditional book marketing often relies on authors building a platform from scratch. CleanTechnica, conversely, leverages its established daily newsletter, high-traffic website, Substack publications, and Google News syndication to drive immediate visibility.
Official Responses and Perspectives
Scott Cooney, serial ecopreneur, founder of CleanTechnica, and author of Outta Gas, reflected on the motivation behind the new venture:
"If you’ve ever thought about writing your own book about sustainable business and clean technologies, now is a great time! The topic is hot, and it is only gonna get more important and interesting over the next few years. CleanTechnica Press stands by to work with you as your publisher. You don’t need an agent, just a really great book."
Cooney’s background uniquely positions him to helm an author-friendly publishing initiative. Beyond founding CleanTechnica, Cooney previously founded Pono Home—a home-efficiency service that executed retrofits for over 20,000 homes and small businesses, cutting carbon pollution by tens of millions of pounds annually. His academic background includes serving as an adjunct professor of Sustainability in the MBA program at the University of Hawai’i, alongside his prior work with corporate sustainability consulting giants like Saatchi & Saatchi S.
Industry analysts note that Cooney’s philosophy of empowering grassroots sustainability—exemplified when he previously transferred ownership of Pono Home to a long-tenured employee for liquidation value rather than selling it to a mainland conglomerate—extends into the ethos of CleanTechnica Press. The imprint is designed to champion independent voices rather than gatekept corporate narratives.
Implications
The introduction of CleanTechnica Press carries several broad implications for both the clean tech sector and independent publishing:
1. Democratization of Climate Literature
By removing the requirement for a literary agent and focusing exclusively on domain-specific expertise, CleanTechnica Press lowers the barrier to entry for engineers, researchers, field practitioners, and grassroots organizers who might possess critical insights into the energy transition but lack traditional media connections.
2. Direct-to-Niche Marketing Synergy
General publishing houses often struggle to market specialized green-tech books effectively because they lack a dedicated, captive audience. CleanTechnica Press bypasses this inefficiency by plugging authors directly into a pre-existing, highly receptive global network of investors, engineers, policymakers, and everyday consumers dedicated to the green transition.
3. Acceleration of Climate Discourse
As misinformation and polarized narratives regarding energy and climate policy circulate broadly across social media platforms, the demand for deeply researched, peer-vetted, and comprehensive long-form literature has intensified. Books published through CleanTechnica Press are positioned to serve as definitive reference points for universities, corporate boardrooms, and policy think tanks.
Next Steps for Interested Authors
Authors with completed manuscripts or robust book proposals focused on clean technologies, renewable energy, and sustainable business are encouraged to attend the upcoming Google Hangout on Wednesday, September 30, at 1:00 PM PST / 4:00 PM EST.
Additional updates, submission guidelines, and community discussions can be followed directly through CleanTechnica.com, the official daily and weekly newsletters, and the publication’s growing Substack community.
